The Story of Saxon
Founded in 1983 in Lebanon, Saxon quickly became known for its high-quality denim, offering iconic brands like Levi’s, Lee, and Campanie de Californie. For over two decades, Saxon built a reputation for quality and dedication, securing its place as a trusted name in the community. However, Lebanon’s economic crises and the global pandemic created immense challenges, leading to a difficult decision to close Saxon in 2019.
Determined not to let Saxon’s legacy end, the founder’s son stepped in. While studying mechanical engineering, he launched an online store to support Saxon, connecting with a new generation of customers and keeping the brand alive. After graduation, he moved to the UAE to work in aviation but continued managing the online presence from afar.
In 2023, a pivotal choice was made: he decided to leave his career and stand beside his father, working together to bring Saxon back even stronger. Embracing a “1% Life” mindset focused on continuous improvement and excellence, they transformed Saxon, achieving seven-figure sales and expanding their reach across Lebanon and internationally through e-commerce. Today, Saxon stands as more than a brand; it is a family legacy—a testament to resilience, dedication, and a shared vision fulfilled.
